Arrows to the Future of Design: What We Can Learn From Gen Z
Fueling Innovation and Client Connections
Join Amanda Schneider, President and Founder of ThinkLab, and Jessica Jenkins, co-host of The Learning Objective, as they unravel the truths about Gen Z designers. Discover what truly motivates Gen Z, what inspires them, and how to earn their unwavering loyalty in the workplace.
Accredited for: IDCEC | 0.5 CEU
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The Learning Objective CEU Podcast
Season 2, Episode 02 Show Notes
In this episode, ThinkLab interviews Amanda Schneider, president and founder of
ThinkLab, and Jessica Jenkins, co-host of The Learning Objective and part of the research
and development team at ThinkLab. Together, they discuss the findings of this year’s
design hackathon, sharing their aha moments. They dismantle assumptions about what
other generations think Gen Zers want from their workplace — and use data and
interviews to uncover what Gen Zers actually want, what inspires them, and how to capture
In this episode, we dig into the findings of this year’s design hackathon, which included a survey of more
than 1,800 designers, as well as more than 20 hours of focus groups on these topics.
Specifically, we focus on the following challenge areas: culture, creativity, relationships, loyalty, and
learning. Each area revealed crucial ways in which Gen Zers differs from previous generations. This
ranged from the practical, such as which way they prefer to communicate (no calls, please!) to the more
profound: Gen Zers consider both physical and digital to be part of one unbroken experience, instead of
two distinct and separate ways to work. Alongside these insights, Schneider and Jenkins describe
concrete actions that firms can take to integrate Gen Zers and take advantage of their fresh perspective.
After listening, you will be able to:1. Analyze how Gen Z is an arrow to the future of the design industry.
2. Contrast how the assumptions about Gen Z differ from what the data revealed.
3. Identify the five challenge areas for connecting with Gen Z.
4. Implement solutions for each of those five challenges.
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How it Works
If this is your first audio-CEU experience you might have some questions – like, "Can I really get CEU credit for listening to a podcast?" and "How exactly does this whole CEU podcast thing work?" And the answer is yes, you CAN earn CEU credits for tuning in and the process is quick and easy.
Here's how to complete your entire CEU podcast process in 4 simple steps:
Step 1: Listen to the episode.
Step 2: Take a short, 5-question quiz.
*Scoring an 80% or above on the quiz will earn you 0.5 CEU.
Step 3: Upon passing the quiz, receive your certificate of completion. Look out for this at
the end of the quiz.
Step 4: No need to self-report, the provider of this episode will do so for you.
Explore more, if you want them to bring these insights directly to your firm or if you want to take the digital
on-demand CEU course.
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