Behind The Scenes With THEMART And Mannington Commercial
Leveraging Resources To Improve Designer Experience
In this episode, ThinkLab holds a roundtable discussion with Byron Morton, VP and co-head of leasing for THEMART in Chicago, and Amanda Darley, VP of marketing for Mannington Commercial. Both bring their perspectives on how brands, events, and even buildings can be leveraged to create and customize experiences—and why creating these experiences matters more than ever for our industry as we move into 2023.
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Season 4, Episode 07 Show Notes
[0:23] Amanda references a new blog post about ThinkLab’s Five Buyer Personas. You can read it in full here.
[6:28] Amanda explains Mannington Commercial’s Samplify program, which provided digital printed samples to showroom visitors.
[13:34] Byron discusses the ways that THEMART has expanded its digital presence.
[25:27] “With all of the social complexities that we have been facing, having some remote options has been a leveling of a playing field in some ways.”
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Design Nerds Anonymous is a proud member of the SURROUND Podcast Network. Discover more shows from SURROUND at surroundpodcasts.com. This episode of Design Nerds Anonymous was produced and edited by SANDOW Design Group, with music from Blue Dot Sessions. Special thanks to the podcast production team: Hannah Viti, Wize Grazette, and Samantha Sager.