Manufacturers: Want access to exclusive, industry-specific market research?  Learn More →

DNA Podcast S4 - The Case For Investing In Relationships With Dealer Designers

Share:

The Case For Investing In Relationships With Dealer Designers

Learn About The Importance of Relationships

In this episode, ThinkLab holds a roundtable discussion with Shelley Rosetta, consultant at dealer organization Solomon Coyle, and Meredith Campbell, host of ThinkLab’s The Learning Objective podcast. Both discuss the benefits of treating dealer designers as partners and vital members of your project team.

 

Subscribe to view future episodes here:

Artboard 1@2xEN_Google_Podcasts_Badge_2xspotify-podcast-badge-blk-grn-330x80Stitcher_Listen_Badge_Color_Dark_BG

Design Nerds Anonymous Podcast 

Season 4, Episode 09 Show Notes

Shelley Rosetta, consultant at Solomon Coyle, and Meredith Campbell, who is part of ThinkLab’s research and content development team, dive into why it’s worth moving beyond the historical view of dealer designers — away from thinking of them as someone who simply puts the order together. Instead, they urge designers to consider dealer designers as a useful knowledge resource that can serve as guardrails.

After all, as Campbell mentions, designers in ThinkLab focus groups have said what they value most from manufacturers and distributors is someone who can save them from themselves.

 

Highlights from this episode: 

  • [10:33] Shelley explains live design, how it works, and why it’s unique to the dealer designer.
  • [18:00] Meredith and Shelley name what they see as the biggest benefits of working closely with a dealer designer.
  • [27:35] Meredith explains ThinkLab’s research findings on dealer designers and their preference for self-serving.

READ THE TRANSCRIPT

 

Connect with our expert guests on LinkedIn: 


Take Action on this Episode
Be the first in line to get our cutting-edge research on specifier personas: Specifer Personas for the Design Industry 

This season of Design Nerds Anonymous is brought to you by Mannington Commercial, THEMART, and NeoCon, companies doing big things to move the design industry forward. 


Special thanks to our podcast season sponsors,  Mannington Commercial, theMART, and NeoCon – companies doing big things to move the design industry forward. 
Mannington_Commercial_Logo_Gray-1    TL22_DNA_theMART_logo_secondary  TL_DNA_NeoCon-Registered-screen-black

Related Content

Keep Reading

How To Amplify Your Impact: Demystifying Sustainability Understanding Sustainability: Making Your...
Read More »
Getting Unstuck: Navigating Today’s Ecosystem Of Design Clients Data-Driven Insights To Help Your...
Read More »
How To Build Trust With B2B Clients In Today’s Digitally Transparent Era Data-Driven Insights For...
Read More »