Sales Enablement

    graphic depictions of 5 unique specifier buyer personas developed for the design industry from market research by ThinkLab
    Sales Enablement, Industry Insights

    5 Specifier Personas for the Interior Design Industry

    What do you do when your industry undergoes a massive shift? You come to ThinkLab for data-driven...
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    Meredith Campbell November 03, 2022

    Most Popular Content:

    Introducing the BASELINE podcast
    Introducing the BASELINE podcast
    May 9, 2025
    BASELINE has one clear goal: to give the interiors industry the context they need to lead with...
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    2025 U.S. Design Industry Benchmark Report: Trends in Regional Growth, Technology, and Client Expectations
    2025 U.S. Design Industry Benchmark Report: Trends in Regional Growth, Technology, and Client Expectations
    January 24, 2025
    As the interior design industry continues to navigate shifting economic, technological, and...
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    The Evolving Landscape of Interior Design
    The Evolving Landscape of Interior Design
    March 11, 2024
    The interior design industry is experiencing a profound transformation, driven by changing trends...
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