DNA Podcast – The Future is Phygital in the Design Industry

As the future of work becomes more and more hybrid, leveraging the virtual world to connect to a physical experience is crucial to creating a journey that positively impacts the customer experience.

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Design Nerds Anonymous
Season 2, Episode 03 Show Notes

Host Amanda Schneider talks with Mannington Commercial director of marketing Amanda Darley and Keilhauer CMO Meghan Sherwin about why digital doesn’t mean de-personalized, how to apply outside industry tactics effectively – and what we can learn about digital strategy from Gucci. (Yep, that Gucci!)

In this episode of the Design Nerds Anonymous podcast, you’ll discover:

1. Why testing is crucial to making a successful pivot into digital journeys.
2. The one type of high-performing content that you should consider adopting.
3. How to use technology to build trust and connection – and the tools our guests love. 

Special thanks to our episode sponsors and featured guests, Amanda Darley of Mannington Commercial and Meghan Sherwin of Keilhauer, thoughtfully selected because they both represent companies that are bringing new techniques and thinking from outside the design industry for positive application.

Finally, thanks to Hannah Viti, our audio producer, and Blue Dot Sessions for providing the music for this episode.