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DNA Podcast - The Future of Product Selection

Reinventing the offline/online experience


The Future of Product Selection

Reinventing the offline/online experience. 

The design industry is going hybrid. Our latest research shows that the production selection process is increasingly blending both physical and digital. In this episode, ThinkLab explores this intersection (what we call “phygital”) and the reinvention of the offline/online experience. 


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Design Nerds Anonymous Podcast 

Season 3, Episode 01 Show Notes

In this episode, ThinkLab’s lead researcher, Erica Waayenberg, reveals the five key elements of product selection identified in our latest hackathon. Joining us are Matt Rebbe, design director for AECOM in Chicago, and Jenn Zella, co-founder and design director for CID Design Group. They discuss some of the benefits and challenges to working more virtually within the interior design industry, including how client expectations have changed on in-person interactions. 

Finally, we look to the automotive industry for inspiration on how to revamp a static, traditionally analog industry by integrating digital in new – and somewhat surprising – ways.. Ryan Keeton, co-founder and chief brand officer at Carvana, describes the company’s approach to reinventing the car-buying process and how keeping the customer experience at the forefront drove industry disruption. Is it a tactic that B2B businesses should emulate? Listen to find out! 

Highlights from this episode: 

[4:22] Erica explains her “aha” moment after digging into ThinkLab’s hackathon findings. 

[12:17] Jenn shares tactical examples of how manufacturers could help designers through enhanced virtual product demonstrations.  

[15:30] Matt stresses the value of communicating clearly as a designer, of being able to describe your vision. 

[29:13] Ryan discusses the importance of transparency in developing customer confidence in Carvana. 




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Special thanks to our podcast season sponsors,  Mannington Commercial, Keilhauer, theMART, and NeoCon – companies doing big things to move the design industry forward. 
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