Biological & theatrical approach to designing spaces
In this episode, presented by Mannington Commercial, ThinkLab breaks down experiential spaces in interior design with a look at new implementations and its growing influence across design sectors.
Host Meredith Campbell interviews two experts in the emerging field of neuroaesthetics: Susan Magsamen, the director of Johns Hopkins’ International Arts + Mind Lab, and Suchi Reddy, architect and founder of Reddymade. They explain how neuroaesthetics can provide clues about how our bodies respond to design on a biological level. ThinkLab also speaks with David Rockwell, founder of Rockwell Group, who discusses his multidisciplinary approach to design, creating memorable experiences blending both theater and architecture.
Accredited for: IDCEC, AIA | 0.5 CEU/0.5 LU
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Season 1, Episode 03 Show Notes
Did you know survey conducted in 2018 revealed that 74% of Americans say they prioritize experiences over products in their consumer lives?
Tune in as Magsamen and Reddy describe their unique exhibit, “A Space for Being,” hosted at Milan’s Salone del Mobile design fair. Their team designed three separate spaces, each evoking a different emotional experience by using contrasting visuals, sounds, and smells. Visitors wore a custom wristband that recorded their biometric data to see where they felt most at ease — with surprising results. Magsamen and Reddy discuss how these sorts of insights can influence design thinking and how to use new technology to innovate.
Then, Rockwell shares his own perspective on what matters most when creating an engaging experience, whether in designing interiors or theater set design. His focus is on how stories are told and places are formed, and for great design in both fields, he recommends asking how you want the audience to feel. He also looks to the future and discusses his expectations for new forms of public spaces that will appear after the pandemic.
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