25 | 50: Equip your inner marketing ninja with generational data about A&D
In today’s workforce, we have five unique generations to cater to. What we don’t have is unlimited resources, dollars, or time. So the key is prioritizing your growing marketing to-do list to further your investment at a time when there are more people to please. This report will show you how to market to a 25-year-old vs. a 50-year-old specifier. You’ll see the data to support where a one-size-fits-all approach works best, as well as when specifier needs are nuanced, so you can generate more impact with less lift.