Managing Up: Today’s Crucial Skill You Weren't Taught

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Design Nerds Anonymous Podcast 

Season 6, Episode 3 Show Notes

In this episode, Amanda Schneider sits down with Dr. JJ Peterson from StoryBrand to explore how the art of storytelling can be a powerful tool for mastering "managing up" in the increasingly complex decision-making process in B2B environments. Dr. Peterson walks listeners through the StoryBrand framework, offering actionable insights on how to communicate clearly, engage stakeholders, and move teams towards action, even in today’s hybrid and time-constrained work environment. Learn how to position your audience as the hero of the story and use empathy and authority to guide them to success. 

After listening, you will be able to:  

• Understand how to apply the StoryBrand framework to simplify and clarify communication to get your team to consensus. 

• Recognize the importance of positioning your audience as the hero of the story to capture their attention and inspire action. 

• Develop a clear and concise message by starting with the problem your audience faces, and framing your solution as the way to help them succeed. 

• Use empathy and authority as key tools to establish yourself as a guide, helping your team or clients achieve their goals. 

• Utilize the power of narrative structure to make your communications—whether in meetings, emails, or presentations—more impactful and memorable. 

Links Mentioned: 

• Learn more about StoryBrand 
  

• Connect with our guest on LinkedIn: 

  • Dr. JJ Peterson 
     

Design Nerds Anonymous is a proud member of the SURROUND Podcast Network. Discover more shows from SURROUND at surroundpodcasts.com. This episode of Design Nerds Anonymous was produced and edited by Hannah Viti, with music from Blue Dot Sessions. Special thanks to the podcast production team: Rachel Senatore, Rob Shulte and Hannah Viti.  

Special thanks to our podcast season sponsors,  Mannington Commercial, theMART, and NeoCon – companies doing big things to move the design industry forward.