Managing Up: Today’s Crucial Skill You Weren't Taught
Design Nerds Anonymous Podcast
Season 6, Episode 1
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Bridging the Gap: ThinkLab Data Meets Global B2B Insights
In this exciting kickoff to Season 6, Amanda Schneider reflects on the growth of Design Nerds Anonymous and dives into the future of customer decision-making in the built environment. This episode highlights proprietary insights and data from ThinkLab and contrasts them with well-known global B2B research, such as Gartner and Forrester, illustrating how our industry differs in significant ways. Guest Amy Devers brings her perspective as a designer, educator, and podcast host, exploring creativity, equity, and the challenges facing the design industry today. Together, they discuss how data, decision-making, and storytelling play critical roles in shaping the future of work.
After listening, you will be able to:
- Understand how the decision-making process has changed within the built environment and why it has become more complex in recent years.
- Identify key differences between broader B2B trends and the built environment industry, such as the preference for representative-based decision-making and the generational makeup of decision-makers.
- Recognize the importance of storytelling in translating data into actionable insights, and how this impacts creativity, decision-making, and leadership across sectors.
- Engage with Amy Devers' perspective on creativity, sustainability, and the challenges of nurturing future generations of designers.
Links Mentioned:
- Download the full report: ThinkLab End User Decision-Making Research
- Listen to Amy Devers on the Clever podcast: Clever Podcast
Tune in to our episode for more, and subscribe so you don’t miss our upcoming episodes.
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Design Nerds Anonymous is a proud member of the SURROUND Podcast Network. Discover more shows from SURROUND at surroundpodcasts.com. This episode of Design Nerds Anonymous was produced and edited by Hannah Viti, with music from Blue Dot Sessions. Special thanks to the podcast production team: Rachel Senatore, Rob Shulte and Hannah Viti.
Special thanks to our podcast season sponsors, Mannington Commercial, theMART, and NeoCon – companies doing big things to move the design industry forward.
