Understanding the End User Decision-Making Process

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The Learning Objective CEU Podcast 

In this episode, we explore the future of customer decision-making in the built environment. Our guests, Amanda Schneider and Meredith Campbell, share insights from their Design Hackathon project which encompassed six months of intensive research. Engaging with end users across various sectors, their research worked to uncover the challenges and changes taking place in the end-user decision-making processes. Listeners will learn about the key factors causing delays, the impact of increased focus on costs, and the strategies needed to navigate these complexities.

After listening, you will be able to: 

• Understand how the doubling of internal decision-making committees over the last five years has increased complexity and risk aversion in the built environment sector.
• Identify the importance of value engineering (VE) as a proactive approach to manage cost uncertainty and why it should be an integral part of the project process.
• Recognize the need for storytelling with data, transforming raw data into actionable insights that help clients make informed decisions more effectively.
• Apply strategies to manage complex decision-making processes by aligning with clients' decision-making procedures and simplifying the presentation of data for better communication.

How it Works

If this is your first audio-CEU experience you might have some questions – like, "Can I really get CEU credit for listening to a podcast?" and "How exactly does this whole CEU podcast thing work?" And the answer is yes, you CAN earn CEU credits for tuning in and the process is quick and easy.

Here's how to complete your entire CEU podcast process in 3 simple steps:

Step 1: Listen to the episode. 

Step 2: Visit this link to take a short, 5-question quiz.
            *Scoring an 80% or above on the quiz will earn you 0.5 CEU/0.5 LU. 
Step 3: Upon passing the quiz, receive your certificate of completion from the CEU provider.

Special thanks to our CEU episode sponsors, Allsteel, Keilhauer, Kimball International, and Teknion, for partnering with us to provide valuable insights on compelling topics for the design industry.